Workshops
Planning a marketing event for your group or association?
We can help! We cover the topics that matter to small businesses and nonprofits including:
The Power of Email Marketing: Featuring Social Media Engagement
This presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement can drives action. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective.
Grow Your Business with Email & Social Media Marketing
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. This session will help make sense of the noise.
Social Media 101: Social Media Marketing Made Simple
This presentation is a guide for small businesses or nonprofits who have been using social media marketing, but need some tips to take them to an intermediate level and/or add new channels to their marketing efforts. You’ve thought about what social networks to use for your business or nonprofit, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. We’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working.
Getting Started with Email Marketing: A Live, Guided Demonstration
This session will present this live, guided demonstration on the tools and features inside Constant Contact’s Toolkit. In this time-efficient, highly practical 2-hour session, you will learn the basics so you can get going with your own marketing.
The Power of the Inbox – Tips and Tricks for Successful Email Marketing
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing.
Social Media 201: You’re Social – Now What? Making Social Media Work for Your Business
You’ve thought about what social networks to use for your organization, and you’re ready to take the next step. Where do you go from there? This seminar will give you a closer look at the popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Google+. I’ll show you the benefits of using each, how other organizations are marketing with them, and some dos and don’ts of each channel. You’ll also get tips on how to tell if your social media activity is working. This session is best suited for beginners who have begun to use social media for business but are ready to go a little further.
60 Ways to Grow Your List: Ideas, Strategies & Next Steps for Customer & Prospect Engagement
Having an interested and qualified list of contacts that you can stay top of mind with, is vital to every business. Continuing to grow that list is just as important. In this workshop we will show you 60 easy ways to grow your contact list today! Join us for “60 Ways to Grow Your List” workshop – you’ll leave with ideas and strategies to capture new contacts, grow your list and take action to help move your business forward.
Build Your Marketing Toolkit: Engage Customers and Prospects with Email, Events, Social Media, and More!
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
Making the Case for Mobile Marketing
Today, lots of consumers are using mobile devices to find what they need, to assess their options, to make decisions, and to make purchases. Small businesses and nonprofits who start embracing mobile now will be the ones best able to compete. Let us help you understand this mobile transition so you don’t get left behind.
Promote Your Events: Simple Strategies for Better Event Marketing (How to get more butts in seats!)
This presentation will provide a deeper look into the place that events hold as a marketing tool, provide some best practices around promoting the event and go in-depth into best practices for online registration for events. At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you.
Your Offers & Deals: Online Campaigns That Drive Action
This presentation provides a deeper look into the importance and effectiveness of offers and promotions as tools for either increasing/rewarding loyalty or for driving word of mouth and new customers/supporters/clients. At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. These could be a simple coupon or a Facebook campaign. You may consider joining forces with a deal provider and you’re wondering what you should be looking for in a deal or offer that matches your needs. This session will help you learn what you need to know about successful deals, and how you might use them for your marketing efforts.
Social Media Timesavers
Do you know that 43% of small businesses dedicate six or more hours per week to social media? While it’s important to engage for social visibility and key connections online, we all want to do more in less time. This session will help you save time at get back to what you love to do – running your business or organization.
Creating Email Subject Lines that Work! (Get Open, Get Read, Get Results)
Ignored – or Engaging? How are your subject lines working – or NOT working – to capture the attention and interest of your audience? This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines.
How to Look Great in the Inbox: The 7 Mistakes of Email Design
First impressions matter – how are YOU doing with your emails? This seminar will help you avoid common mistakes and maximize your emails for powerful impact!
Measuring Your Marketing: Using Reporting and Analytics to Evaluate the Success of your Online Marketing Campaigns
Metrics – can be like magic. Have you wondered: how can the reports and analytics of digital marketing give you the insight and key info you need to succeed? This seminar will take you step-by-step through the amazing data generated by all the key online marketing tools – and give you tips on how to use it.
Content Marketing: What to Say and When to Say It
Heard of “location, location, location”? For online marketing, it’s “Content, Content, Content!” What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences.
Rock Your Holidays with a Great Promotion
Give yourself the gift of new customers. Holiday spending and sales are going to be UP – so take action now to make the most of the months ahead & ROCK the Holidays! Join us for this lively, information-packed event just in time to help your (and your customers’) Holidays ROCK!
Jessica Hughes
For over a decade, Jessica Lautman Hughes has been blending creative vision and analytic thinking to handle marketing for various companies. An entrepreneur since birth, Jessica founded Hughes Marketing Solutions with the vision of helping companies achieve more than they thought possible. Jessica leads a creative team that works to help businesses grow by providing marketing, advertising, public relations, sponsorship, events, and social media solutions that generate results.
Jessica’s ability to navigate the frenetically paced marketing and promotions world had yielded big results. In her role, she devises marketing strategies that drive sales and brand development. She brings deep “hands on” industry experience to Hughes Marketing Solutions.
Jessica is a Constant Contact Authorized Local Expert and an Accredited Solution Provider. She has been a resident of Dallas since 2011 and is an active member of the Dallas Lake Highlands Women’s Junior League. She is married to Chris and they have a two year old daughter, Alyssa, who has quickly become the biggest joy in her life.
Classes ready to teach now:
• The Power of Email Marketing: Featuring Social Media Engagement
• Social Media Marketing Made Simple
• Getting Started with Email Marketing: A Live, Guided Demonstration
